There is a animated electro-luminescent graphic EQ included in the label of this bottle of whiskey by Ballentines. Even though it doesn’t actually respond to the music that is being played, it just mimics the movement of an actual EQ, it still is quite amazing to look at. I would definitely think about buying this bottle in a club just to see the EQ going up and down in the icebox. Although I think this is just a concept for now and even if they will actually produce it, it will be in very small numbers.